Present in the history and memory of Brazilians since 1941, Celite arrives in 2019 with a new brand positioning that reflects its constant innovations: the Celite Museum, a space designed to present the history of the Brazilian bathroom. The space was inaugurated at the Santa Luzia plant in Minas Gerais and features various environments showcasing the evolution of the room, which, as the secret temple of all homes, reflects behaviors, economic, political, and social contexts of the country.